The top shelf in my fridge is now completely filled with film. I didn't need more, but the Lomograpy store was having a sale. If you spent more than $99 on film, they gave you a free camera. If you bought 120 film, they sent you a free Diana F+ camera.
I've always wanted a Diana camera, but I just didn't want to spend so much on a plastic camera with a plastic lens. So back then, I bought the Diana mini camera which is a 35 mm camera, a bit smaller and cheaper. Fast forward about 6 years and now I finally have the Diana camera for free. Sometimes you do get the things you want, but not at the same time you wanted it.